Sticker Best Practices

You can create a sticker easily by turning off the background layer of your GIF's canvas, and exporting the same way you normally would using your editing software. To easily create a sticker on GIPHY using an existing jpg or png file, try our GIPHY Sticker Maker here! 

Sticker Specs

1. Stickers must be exported with transparency - no white or colored background.
2. Stickers on GIPHY must move! Make sure to include the absolute minimum of two frames per sticker. (Pro Tip: The GIPHY Sticker Maker makes it easy to add animation to static images.) 
3. Crop the canvas to fit the sticker. Stickers exported with too much empty space in the frame will appear very small when they are uploaded. 
4. Videos cropped into a circle or a square and then exported with transparency will not qualify as a sticker.
5. Stickers should not contain unnecessary borders or edges since the background is meant to be transparent.
6. At least 20% of the first frame must be transparent to register as a sticker.
7. The source file must be a GIF. We currently do not support APNG.  
8. Uploads are limited to 100MB, and 15 seconds (though we recommend no more than 6 seconds). We will automatically resize the GIF on upload for uses in various contexts of our sticker API.
9. You must set the GIF to loop "forever" before exporting.
10. Use whatever resolution makes your Sticker look best. We automatically resize your uploads for uses in various contexts. We recommend using multiples of 4 for width and height, but this is not necessary.

Recommendations to Improve Sticker Visibility

1. Easy to use in conversation.
2. Appeal to a wide audience.
3. Universal and easy to understand.
4. Emotive and covering a wide range of expression.
5. The more complex and interesting the animation, the better the sticker.
6. Timely and relevant.
7. Colorful, unique, creative and fun!
8. Useful as an overlay, like accessories or effects
9. Edges are smooth.
10. No fine details that might get lost when the sticker is at its smallest size.
11. Crop the canvas to fit the sticker. Stickers exported with too much empty space in the frame will appear very small when they are uploaded.
12.  Brand logos and overt advertising should be avoided if possible.