To ensure that GIPHY stickers will always be fun and safe no matter where you see them, we have an enhanced moderation process for approving stickers into our library. This is a permanent part of our moderation process and may impact the turnaround time for uploaded content to appear within the Sticker API (which powers partners such as Instagram).
If you are wondering why your sticker isn't showing up right away, this might be the reason – but you should also double check that you included transparency in your file learn more about GIPHY Stickers. In addition, GIPHY stickers can only be indexed into search from upgraded partner and artist accounts. Learn more about GIPHY for Brands.
Due to the nature of this process, we can not confirm a timeline for sticker moderation. However, rest assured that all content uploaded from approved accounts, that is safe for all ages and compliant with our Community Guidelines, will absolutely be made available in our index!