A view is counted every time a GIF has been served through GIPHY’s services or technology. A single view is counted when a GIF is served, regardless of how many times it loops. A GIF view on GIPHY is a sign of relevance, share-ability, and popularity.
GIF views begin counting as soon as you upload, but there may be a short delay until they appear on your GIF. You can find GIF views in the lower right-hand corner of the GIF detail page, directly below the Share Icons. In addition, upgraded channels have access to a Dashboard where they can see cumulative views on their account and download a full report. This Dashboard is located in the dropdown under your username, in the upper right-hand corner on desktop.
Only official upgraded Brand, Creator, and Artist GIFs and their corresponding Channels will display view counts. Upgraded channels on GIPHY can turn off user-facing view counts on their GIFs and Channels by visiting their account Settings and toggling the "Display GIF View Counts" option to "Private."
And remember, the more GIFs you make and share on GIPHY, the more views you’ll get!