GIPHY can help brands and artists get their GIPHY GIFs and stickers into Instagram Stories.
If you don’t already have an account, you can apply for a Brand or Artist channel here. Learn more about the requirements for Brand channels and Artist channels. At this time, only content from approved brand and artist channels on GIPHY can become available in Instagram Stories.
There are no opportunities for paid placement in Instagram Stories, and all content eligible for distribution will be moderated. Unfortunately, we are unable to expedite moderation or provide specific turnaround times.
Once content has been moderated it will become available in our library, however some of our partners, like Instagram, only allow content that is appropriate for all ages. That means that if your content contains adult themes, it may not be available across all GIPHY integrations. Additionally, stickers must meet certain requirements to appear in GIPHY integrations.