At GIPHY, we value the relationships we have with our artist community and are committed to providing services and opportunities that benefit artists. To do this, we’ve created a document of principles that GIPHY observes and that we ask artists to adhere to when joining our network.
As the world’s leading GIF provider, GIPHY is committed to adhering to the market rates for commissioning GIF artists. We are dedicated to improving these rates as the market evolves based on data.
GIPHY often grants artists early access to our products. Our door is always open to constructive feedback and we value being a responsive platform. We do our best to reply to proactive feedback from artists and make sure artists’ needs are communicated across GIPHY’s internal teams and external partners. In instances where GIPHY requests extensive feedback from artists, we make a point to provide mutually beneficial incentives, which can include monetary compensation for the artist's time.
Ownership & Integrity
GIPHY prioritizes intellectual property. We strive for GIPHY’s content distribution to attribute as much credit as possible to artists and content owners. We celebrate the innovations artists are cultivating and encourage artists to strive for originality and not to plagiarize each other. In turn, artists are expected to maintain the integrity of their channel, and uploads must be the artist’s own original ideas and in line with their ongoing practice.
GIPHY values the labor of GIF creation. We recommend artists from our community for paid opportunities both internally and externally to our partners. Whenever possible we employ artists to work with the GIPHY team on the creative development of new offerings.
GIPHY values diversity and inclusion. It is important to us that our curatorial affairs represent the diversity that is present within our artist community and that a wide range of people from every race, gender, ethnicity, culture and background feel seen within the programming that we promote.