How are Views counted?
Read more about what a GIF views means here.
How are Story Reads counted?
Story reads are counted when users “read” up to the first GIF or Sticker in your Story. Stories are mainly served on GIPHY’s owned and operated apps and platforms. They are also distributed into Samsung’s Bixby, however all reads on your dashboard refer to reads on GIPHY’s owned and operated apps and platforms.
What is the difference between a View and a Read?
Views are counted every time a piece of content is served while a Read requires the user to not only open a story but also watch the first GIF in it, so this metric evidences a higher level of investment than our Views metric.
How often is the data refreshed?
Hover over the tooltips to view refresh periods for individual sections. See below for more information on Search Insights.
How do Search Insights work?
Search Insights refers to the single assigned search term that users searched most to engage with your content. Search Insights are located on the "All Time" view towards the bottom of your dashboard. Search insights are available from October 2019 onward and are only available on select content. They are refreshed daily.
Why Do My Search Insights Show Tags I Deleted?
If you remove a tag on a Sticker or GIF, the content will be removed from that search however it may still remain in your Search Insights. The insights you are seeing reflect the activity during the time the tag was active however once you delete a tag, you can expect other tags to take the lead, giving new tags the opportunity to surpass deleted tags. Learn more about how to edit your tags here.
Still have questions or feedback? Interested in gaining additional insights?
Contact your GIPHY representative, or email support@giphy.com to get in touch with us.