GIPHY powers GIF search not only on GIPHY.com but also in places such as Facebook Messenger, Instagram Stories, Snapchat, WhatsApp, and more. At this time, only GIFs from Artist and Brand channels are eligible to be served in our search engine and through our API.
Learn more about applying for an artist channel here, and applying for a brand channel here. For assistance troubleshooting see also: Turnaround Time For New Stickers In GIPHY’s Search and Sticker Creation Best Practices.